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Netflix’s request to install a plaque in Edinburgh commemorating their TV series One Day has faced criticism from a heritage watchdog. The streaming service wants to erect a plaque with a quote from the show at The Vennel, which features in one of the series’ key scenes. However, Terry Levinthal, director of the Cockburn Association, has called for planners to refuse permission, commenting that it was a “simple exercise in product marketing”. The application was submitted to the City of Edinburgh Council as the sign would be affixed to a listed building constructed in 1910.
Based on David Nicholls’ novel, One Day follows the lives of Emma Morley and Dexter Mayhew on St. Swinthin’s Day, July 15, every year. The pair first meets at their graduation ball held at Edinburgh University in 1988, where they have an unsuccessful one-night stand. The show explores their relationship as they navigate life’s ups and downs. A memorable scene was filmed in The Vennel, a historic staircase running along the boundary of George Heriot’s School to The Grassmarket, where there is a famous view of Edinburgh Castle.
The proposed red plaque would be affixed to the wall opposite the Flodden Wall, a 16th-century barrier surrounding Edinburgh’s boundaries. It would feature a line from the show: “It’s one of the great cosmic mysteries. How someone can go from being a total stranger to the most important person in your life.” Levinthal argued whether the show or its characters Emma and Dex are significant enough for this kind of commemoration. He said most existing plaques in Edinburgh commemorate either important figures who influenced the city or particular events or places.
Levinthal also questioned whether this would open up questions around film tourism in the city. He said films and TV series’ plaques could appear frequently if every production or novel connection with a movie or TV show were commemorated. Film tourism is estimated to incur considerable impacts, and Levinthal cited an example from Japan, where a 2.5-metre black mesh net blocked the view of Mount Fuji as tourists were littering, parking improperly and behaving antisocially. While the barrier succeeded in reducing congestion, tourists eventually discovered ways to get around it by poking small holes in the screen for their cameras, leading to its removal
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