Fyfield Manor, an 880-year-old bed and breakfast located near Wallingford in Oxfordshire, has recently gone viral on TikTok for adopting a Gen Z approach to advertising. The B&B posted a video to its TikTok page on Monday with the caption “When you ask your gen z daughter to write the marketing script”. The video describing the B&B as “giving zen” and “very demure” has since been viewed 9.4 million times. Frannie Brown, the creator of the video, saw similar videos on the platform and suggested the idea to her mother Christine Brown. The mother and daughter team are amazed by the response the video has received.
Christine admits that she has had the B&B for years and can get into a bit of a rut. With most customers being older, she decided it was time to try something new and attract a younger audience. In the video, Christine can be heard describing the B&B’s features and age, highlighting the medieval dining room with “so much rizz”. She finishes the viral video by saying “whether you need to recover from a brat summer or menty b – this is the place for you. Slay!”
The 880-year-old building has been operating as a bed and breakfast for a quarter of a century. The Browns are pleased to say that younger people have been staying at Fyfield Manor after seeing TikTok videos and loved their stay. The video has brought new life to the 880-year-old B&B which appreciates modern advertising attempts.
Given the response to the video, it is likely that more businesses will turn to social media as a marketing strategy to attract a younger audience. Frannie’s creativity demonstrates that sometimes unconventional tactics can be the most effective
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