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When Oasis announced their reunion tour, fans were thrilled at the prospect of seeing the Britpop legends back on stage together. However, that excitement quickly turned to anger for many when they discovered the exorbitant prices of tickets due to “dynamic pricing.”
One fan, John, detailed his family’s six-hour ordeal trying to buy tickets on Saturday, with his wife eventually being offered tickets for £355 each. He called this “disgraceful” and claimed that Oasis had “broken their contract with the working class.”
Dynamic pricing is a system whereby ticket prices are determined by demand, with prices fluctuating in real-time based on factors such as availability and consumer interest. While it can be good for events that may struggle to sell out, it can also lead to the kind of price hikes that Oasis fans experienced.
Ticketmaster, which sold the tickets for the reunion tour, has said that it does not set the prices, and that it is down to the “event organiser” to price the tickets according to their market value. The ultimate decision to adopt dynamic pricing would likely have involved the promoters, booking agents, and managers, as well as the band themselves.
The controversy over dynamic pricing has been ongoing for some time, with some artists and their teams choosing not to use the system. The subject has even led to calls for legislation to regulate it. The UK government has added the issue to its review of ticket reselling, which it had already announced, suggesting that this could be addressed in the future
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