Oasis: The multi-million economics of band reunions


The long-awaited Oasis reunion is finally happening, with tickets for the comeback tour now on sale. The Gallagher brothers, who had a famously bitter and public feud, announced their reunion after a surprise interview in which Noel complimented Liam’s singing abilities. Fans raced to book tickets for the highly anticipated tour, which is being touted as a potential moneymaker with reports suggesting the brothers could rake in £50 million each.

The financial incentive is a major factor in the band’s decision to reunite, but building on their legacy is also important. Their music has continued to resonate with fans new and old, with streaming helping to attract a younger audience. Take That’s Progress Live tour in 2011 brought in an estimated $185m (£140m), and the Spice Girls’ 2019 tour earned an estimated $78m (£60m).

However, reunions come with risks, as seen with Jennifer Lopez’s cancelled tour and The Stone Roses’ underwhelming comeback. Oasis is carefully managing expectations by testing the waters with the tour before committing to anything further. The biggest concern is potentially alienating their working-class roots with expensive ticket prices and premium packages, but the demand for tickets suggests fans are eager for a chance to see the iconic band perform once more.

For many, this reunion could be seen as the latest – and possibly final – chapter in the Oasis story. It offers a chance for closure for fans and a mending of fences for Noel and Liam, who have now put aside their differences for the sake of their music. The cultural impact of the tour is likely to be enormous, cementing their place in British music history and ensuring their legacy endures for generations to come

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