Boomtown and Elrow are teaming up for a unique Halloween show at DRUMSHEDs superclub in London. The two brands will collaborate on October 26-27, delivering a “unique collaboration to change the game for London’s immersive nightlife culture”. The two-day event will take place at DRUMSHEDS, which can accommodate up to 15,000 people, and the lineup will be announced soon.
The event is part of DRUMSHEDS’ third season, which will run from September until December 2023. The program includes more than 100 artists across over 20 shows, kick-starting on September 28 with “Defected” celebrating its 25th anniversary. The show features some of the industry’s hottest names, including Green Velvet, Fat Tony, and Sam Divine across three rooms.
DRUMSHEDS will also host events from Rinse FM, Cuttin’ Headz, The Hydra x Eat Your Own Ears, City Splash, Bugged Out!, and Strawberries & Creem, among others, throughout the AW24 season. Broadwick’s Head of Music, Ajay Jarayam, stated, “When we launched DRUMSHEDS last year, the ethos was to represent the diversity of those following Broadwick Live’s projects so far.” He added that the venue strives to cover a lot of bases under one set and believes they have achieved that with more than 20 shows in the current run.
According to the Boomtown and Elrow teams, this weekend takeover will combine the “immersive worlds” that both events are renowned for, giving birth to a one-of-a-kind concept. To know more about the AW24 season at DRUMSHEDS, hit their website, and sign up for Elrow x Boomtown’s DRUMSHEDS takeover here.
Gemma Ross from Mixmag, the Assistant Editor, follows this launch closely and shares insights on Twitter
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