Charli XCX has released her sixth studio album, Brat, bringing with it a new framework for fans to follow this summer: Brat Summer. The album explores what it means to be a “brat” – badly behaved but lovable, messy yet effortlessly hot, and bougie yet subtle. Charli explains that the concept can be both luxurious, like being onboard a yacht, and trashy, with just a pack of cigarettes and a Bic lighter.
Fans of the pop icon have embraced the Brat vision and celebrated alongside her at a release day album signing event at Rough Trade East. For those looking to channel the album’s aesthetic throughout the summer, Charli’s devoted fans suggest a list of ultimate style essentials, including vintage garments, baby tees, jorts, Nike Tabis, and french manicures. The list also includes some practical items like antiperspirant and dark arts coffee, as well as artsy choices like cameras with the flash on.
Brat is one of 30 great titles on Rough Trade’s Album of the Year list for 2024, and a limited edition zine featuring the physical print version of the guide is also available in-store. Charli XCX’s career has spanned over a decade and she has cemented herself as a global pop culture icon, releasing pop music on vinyl and leading the way in summer 2024 with her world-building album and new Brat Summer direction.
Charli’s album explores the idea of edge in a hot girl summer and creates a new framework for fans. Her fans are happy to embrace the new aesthetic and suggested a list of style essentials. The album is just one of the great albums of the year in Rough Trade’s list and a limited edition zine is available in-store. Charli has certainly established herself as a global pop icon with her work spanning over a decade
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