The next installment of the perennially popular Grand Theft Auto series, GTA VI, is set to be released in Autumn 2025 on Xbox Series X|S and PlayStation 5, according to the game’s publishers. A “very diverse” game map featuring over 100 locations has been hinted at by fans, while a notorious Reddit user who cross-referenced leaked information with the game’s trailer and other data suggested that the neon-soaked fictional version of Miami, Vice City, could be the setting for the game’s love and crime story which features Lucia, the first female protagonist in an open world GTA game. The idea of a “per hour” value for games has been floated by CEO of Take-Two and Rockstar Games, Strauss Zelnick, whose company owns the GTA publishers. This means that AAA games like GTA VI could potentially be priced more highly in future than the £60-£70 currently typical for major releases.
The CEO of Take-Two and Rockstar Games, Strauss Zelnick, has suggested that games like the next edition of Grand Theft Auto (GTA VI) could be priced based on a “per hour” value rather than at a fixed rate. According to Zelnick, this is because the high engagement value in the game means that it offers “a terrific price-to-value opportunity for consumers”. The next game in the series is set to be released in Autumn 2025 on Xbox Series X|S and PlayStation 5, while PC gamers can expect to wait until 2026. Fans have already started to speculate on what features to expect. Reports suggest a “very diverse” map which might contain over 100 different locations and potentially feature Vice City, the fictional version of Miami that was a popular setting in the earlier GTA titles. Leaked information has led to the suggestion that Lucia, the first female protagonist in an open world GTA game, will be one of the key characters in what is being described as a story of “love and crime”.
Games like GTA VI could be priced higher in future based on a “per hour” model. Currently, AAA games typically retail at between £60-£70, but the value of engagement in these games could mean that prices increase in future. The next GTA game is already generating interest and excitement, with fans speculating about everything from the game map to the key characters, while the first trailer has already been leaked. It promises to be another hugely successful release for Take-Two and Rockstar Games, who will no doubt capitalize on the popularity and loyalty of the franchise’s fanbase
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