Simon Cowell, the man behind The X Factor and Britain’s Got Talent, is on the lookout for “the next Zayn” in the music industry. According to Cowell, the number of UK artists breaking through globally has fallen, making this search all the more critical. Being part of a group can aid an artist’s solo ambitions, as exemplified by Zayn, who became a prominent global artist after rising to fame as part of One Direction. Cowell has launched this search for the next big UK boyband, which will form part of a Netflix series.
The first set of auditions for Cowell’s search took place in Liverpool last weekend, with several individuals hoping to follow in Zayn’s footsteps. Cowell attributes the fall in UK artists breaking through globally to the lack of boy bands breaking through in over 10-12 years. Cowell noted the crowded market for solo artists online and the advantage of forming a group to young people: “I’ve always said to young people if you can get your mates together and form a band, it will give you a better shot.”
UK songwriters and producers are also entering the fray. Savan Kotecha, whose song credits include 1D’s “What Makes You Beautiful,” is committed to boosting the number of aspiring young South Asian artists who lack representation in the music industry. While creative industries pose a challenge due to their non-traditional nature, Kotecha encourages parents to allow their children to express their creativity. It’s possible to succeed while pursuing music, he said.
For artists who want to have a career in music, deciding between being a solo artist or being part of a band could affect their success in their approach to launching their career. Cowell’s search provides a basis for the next boy band to hit the global scene, which bodes well for young aspiring musicians
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