Liverpool has been awarded the “Outstanding Contribution to Tourism” prize at Visit England’s Excellence Awards 2024, making it one of the few entire cities to ever receive this award. Liverpool’s recognition for the hosting of last year’s Eurovision Song Contest is the latest in a series of national commendations. The acknowledgement of the challenging and complex work of collaboration across its private and public divisions was instrumental in the city’s unexpected two-week hosting of what became the most successful edition of the song contest to date. Liverpool’s partnership work was hailed in many reports and the international audience generated an estimated £26.5m boost to Liverpool’s economy.
This award is just one of many acknowledgments received by Liverpool for its positive impact on culture and tourism. A report earlier this year concluded that the city had revolutionised the hosting of the annual Eurovision Song Contest, as it shifted towards integrated planning that included working together with the public and private sectors. Liverpool’s overall approach merited an article published in Express, which documented the city’s exceptional communal effort.
The recent “Outstanding Contribution to Tourism” from Visit England’s Excellence Awards adds to Liverpool’s growing list of national accolades. The Liverpool City Council received recognition from BBC’s recent BAFTA win and the City Council’s PR Moment award. Given that Liverpool has been named the best large city in the UK for a short break and Britain’s best city for food, it is fast becoming a hub for tourism and culture in Europe.
The recent awards received by Liverpool are a positive affirmation of the city’s allure to tourists. It is also an affirmation of Liverpool’s financial and cultural viability. Liverpool is a shining example of integrated achievable planning towards holistic city tourism. These awards may inspire other European cities to compete to become exciting tourist destinations
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