The K-pop girl group NewJeans has put out their latest single ‘How Sweet’, which is an ‘80s-inspired track and the second song from their double single album. The album also features another song, ‘Bubble Gum’. The accompanying music video follows the five members after their car has broken down in the middle of the road.
According to The Korea Times, the quintet has described their new album as something they have prepared for diligently and poured a lot of care into. The girls have hoped that their fans will enjoy the album, which contains songs with a variety of different charms.
However, the release of ‘How Sweet’ has been unfamiliar territory for the girl group in the background of an ongoing feud between HYBE and ADOR CEO Min Hee-jin over the ownership of NewJeans’ label. This conflict started in April when Min alleged HYBE and Belift Lab were undermining the success of NewJeans by creating a copycat version of the quintet, called ILLIT.
Belift Lab has responded by reportedly suing Min Hee-jin for defamation over her accusations. The company stated that they were filing a complaint against Min Hee for making false allegations unilaterally against their company and artists and causing damage as a result.
HYBE replied to the claims by saying that the letter allegedly written by the parents of NewJeans’ members, expressing their concerns about their daughters’ treatment, was actually written by Min Hee-jin and others at ADOR. Meanwhile, fans are still persisting with their support of NewJeans despite this controversy
Read the full article on NME here: Read More