Taylor Swift’s upcoming concerts in Liverpool are set to turn the city “Taylor Town” for a week, with Liverpool City Council revealing plans for a trail of 11 art installations inspired by different eras of Swift’s career. The council hopes the trail, which will open on June 8th, will entertain both fans and locals before and after the concerts and keep them in the city. Shop windows Liverpool One, Royal Albert Dock, the Metquarter, and eight other locations will be decorated to reflect each of Swift’s albums. Taylor is set to perform three shows at Anfield stadium on June 13, 14, and 15.
According to the Barclays Swiftonomics report, the singer’s Eras tour is claimed to provide a £997m boost to the UK economy. The UK leg kicks off on June 7 in Edinburgh before going to Liverpool, Cardiff, and London. The Liverpool stop will mark the first time Taylor has brought her Eras tour to England. Taylor’s concerts have become major events in the cities hosting them, drawing in fans from far and wide.
Councillor Harry Doyle said embracing Swift’s arrival and turning Liverpool into “Taylor Town” was very much in the spirit of the city’s musical history. Kirsten Little, Make CIC co-founder, said the collaboration was a testament to “vibrant artistic talent” and invited fans and visitors alike to immerse themselves in the energy of Liverpool’s art scene, uniting Taylor Swift fans, locals, and visitors to the city.
To prepare for the star’s arrival, the University of Liverpool is hosting Tay Day, a conference to “debate and deconstruct” her work. Tay Day is described as a “symposium for fans, students, and academics to engage with the cultural phenomenon that is Taylor Swift.” It will take place on June 12 and see academics from across Europe speaking on topics such as Swift’s place in feminism. The day will culminate in a session of “Critical Karaoke” where researchers will perform one-song essays to their chosen Swift track
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