More than two-thirds of vinyl collectors are willing to buy more records if they are made in an environmentally friendly manner, according to a new study by Key Production. The resound demand for eco-friendly music was echoed by 77% of respondents stating that they would pay a premium for environmentally reduced-impact records. Despite a small number of environmentally conscious records being made, the survey revealed that lighter 140g vinyl is viewed as an efficient substitute for the heavier 180g vinyl, which demands more energy to produce and therefore has an increased environmental impact.
Karen Emanuel, CEO of Key Production, stated, “As consumer awareness of environmental issues continues to grow, it is evident that there is a substantial market opportunity for eco-friendly vinyl records. High-quality records can be made at 140g, and this slightly lower weight can have a hugely positive impact across the whole supply chain.” She added that the music industry is undervaluing the weight of vinyl records, and environmentally friendly vinyl sales are already becoming increasingly popular.
The study also noted that vinyl collectors “seem to be unaware of the perceived change in quality from heavier records”, despite 180g vinyl often being distributed as a more lucrative product because of its increased heft and perceived richer audio quality. Vinyl manufacturers and retailers can significantly reduce the environmental impact of their products by engaging in a more “eco-friendly” process, with younger generations more likely to remain engaged with physical music. Key Production released the study’s findings, which is urging the industry to think forward to a more environmentally sustainable future and to provide collectors with the eco-friendly choices they desire.
For more information or access to the entire report, visit Key Production’s website
Read the full article from Mixmag here: Read More