The K-pop superstars, ENHYPEN, recently did their first photo shoot for NME magazine. Speaking to the magazine whilst on set, leader Jungwon revealed it was the group’s first photo shoot with the publication. He went on to say that although NME were watching them, they were not enemies, but instead allies. The mood on set was described as playful, with the group trying out many dynamic poses. Since debuting in 2020, ENHYPEN has carved out their own place in the K-pop scene, with the group known for their mysterious, supernatural elements in their music, concepts, and visuals.
According to Simon Freeborough, the Art Director for the group’s NME shoot, he took inspiration from the group’s name, ENHYPEN, which references the connecting powers of the hyphen when designing the headline artwork. Freeborough created a completely bespoke piece of typography, one that was a sort of hyphen, that was used to create the seven letters of the group’s name. As for the cover image itself, Freeborough acknowledged the challenges of fitting a group with seven people into one portrait shot but praised the photographer for doing a great job and coming up with a unique creative triangle formation that got everyone in the shot.
Photographer Pak Bae described his experience of shooting ENHYPEN for NME as a blast. He said that the band always participated with great enthusiasm and that it felt so much easier to achieve the impeccable group photos because they understood the mood and angle. His favourite image from the shoot came from the group shots. Before getting to work, Pak and the band chatted about the emotions he wanted to inject into the final shots. ENHYPEN’s enthusiastic energy and their level of engagement in the shoot overall led to an even greater outcome, Pak said.
Journalist Tássia Assis, who profiled the boyband for NME, expressed her love for ENHYPEN, appreciating how they portray the dichotomy of “idol” versus “regular person” in their songs and how they link those experiences to vampires. In her feature, she also discussed the notion of destiny with the group, stating it was quite interesting to learn about the concept of fate through their eyes. As for what she hopes for as ENHYPEN’s ultimate destiny, Assis cites creative freedom and happiness
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