The Black Dog, a pub located in Vauxhall, South London, has been forced to turn away customers due to increased popularity after being mentioned by Taylor Swift in her song ‘The Black Dog’ from the extended ‘Anthology’ edition of her latest album ‘The Tortured Poets Department’. The song features the lyrics, “And so I watch as you walk into some bar called The Black Dog.” Fans believe the song refers to Swift’s ex-boyfriend Joe Alwyn, who lives in the area close to the pub, or her brief relationship with The 1975’s frontman Matty Healy.
Following the album’s release, hundreds of fans have flocked to The Black Dog, causing the pub to reach maximum capacity every day. In response to the unexpected attention, the pub has created a new drink promotion called the ‘Swift Half’ and introduced a new ‘Swift Burger’. The Black Dog is also creating new T-shirts in celebration, and many Taylor Swift fans have been purchasing the pub’s branded pint glasses.
Amy Crowley, the pub’s marketing director, has stated that the experience has been “surreal” and “crazy”. Swifties from around the world, including the US, Spain, Germany, and Australia, have visited the pub. Crowley explained that customers have even been shifting along to share tables with strangers to make room for new guests.
The Black Dog’s staff members have been trying to figure out which of Swift’s ex-boyfriends had visited their pub and have even searched through CCTV footage. However, they have kept mum about the identity of the person Swift is singing about. The buzz around The Black Dog follows the release of Swift’s new album, which has been met with mixed reviews
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