According to Twitch CEO Dan Clancy, DJs who stream on the video platform must now share their earnings with record labels. In an interview with Twitch channel TweakMusicTips, Clancy confirmed that a new “structure” will be put in place, meaning artists must declare their earnings through Twitch’s website. The change will only impact DJs on the streaming platform as livestreams and videos have different rules over copyrighted music.
“We’re going to have a structure where we are going to have to share money with the labels, it doesn’t come for free,” he told the interviewer. “I’ve told a number of DJs this, and they realise, of course, that they would rather not share money. But we’re going to split whatever the cost is. We’re going to pay a portion of it, and the streamer will need to contribute a portion in terms of the revenue.”
The new structure is being put in place in response to copyright issues on the platform. Clancy had spoken to record labels about a fair solution, that will also allow DJs to continue streaming without the Digital Millennium Copyright Act (DMCA) takedown requests. In 2020, DJs streaming on Twitch noticed an increase in copyright takedowns of both livestreams and archival clips in line with the DMCA.
Clancy went on to explain that this structure will work by tracking all music played by DJs while streaming. The revenue earned from tracks played will then be distributed to record labels associated with each track. He also confirmed that Twitch will pay for a part of the label owings, but artists must then share a portion of their revenue.
Overall, it remains to be seen how much this will impact the earnings of individual DJs, as it’s unclear how the cost will be split between Twitch and artists. However, this is a significant development for the Twitch streaming platform and its users as it attempts to create a fair solution for all parties involved
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