Rough Trade, a famous London record store, has become almost iconic due to its ubiquitous tote bags, which some claim are never more than 400m away from you in the UK capital. Although unverified, the bags are certainly popular, with the retailer having sold approximately 800,000 since they first arrived on the scene in 2005. In the past 18 months, the brand has demonstrated a commitment to improving the quality of its core merchandise, working with better manufacturers to produce sustainable, 100% cotton clothes that have improved the wearability and credibility of its apparel range. Additionally, collaborations with reputable brands on accessories and streetwear have helped to broaden the types of items on offer.
The brand’s merchandise is designed not just to look great but feel great too, whether one is wearing a sweater or transporting records from the store to the home stereo. The merchandise range includes an array of T-shirts, a staple for any music fan. These are available in Black on white, white on black, or black on black and are all made of 100% organic cotton, printed with a subtle Rough Trade logo on the front and larger logo on the back, with a woven label hem detail. The fit is regular and unisex. Also available is a limited edition “Rock” T-shirt, while other clothing items include sweatshirts, hoodies, and zip-ups.
These are all made from high-quality materials and include embroidered subtle Rough Trade logos on the front with woven label hem detail. Accessories include a range of headwear, such as five-panel caps, cord caps, bucket hats, and beanies, as well as tote bags and hip bags. The company has recently teamed up with its partners at Manhattan Portage to create a new Mini Messenger bag, while the classic black tote bag has been given an upgrade in the form of a heavy-duty, dual handle shopper. The brand’s first ever terrace scarf is also available, although it is a limited edition item.
Rough Trade’s focus on quality is apparent in the improved production values of its merchandise, which has made the range more attractive to customers. The new collaborations have also served to broaden the store’s range and increase its appeal to different segments of the market. As one of the most iconic record stores in London, and indeed the UK, Rough Trade remains committed to providing high-quality merchandise that reflects its status as a cultural institution
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