BRIT Awards 2024 viewership drops by 900,000 from last year

brit-awards-2024-viewership-drops-by-900,000-from-last-year
BRIT Awards 2024 viewership drops by 900,000 from last year

The BRIT Awards 2024, which was held last weekend at London’s The O2, experienced the worst TV viewing figures in the history of the event, averaging 2.5 million viewers. ITV1 and ITVX in the UK broadcasted the event live, which peaked at three million viewers, almost a million fewer than the previous year. These figures are based on the overnight ratings and do not consider catch-up viewership. The 2023 edition witnessed performances from notable artists such as Harry Styles, Lizzo, and Wet Leg, with a max live audience of 3.9 million, averaging at 3.3 million.

RAYE, who won a record six gongs on the night, including Artist Of The Year, Album Of The Year, and Song Of The Year, made history at the award night. No artist had ever won more than four BRIT Awards in any one year before RAYE. Adele, Harry Styles, and Blur had each accomplished this feat in the past. The singer utilized one of her speeches to call on music executives to allow songwriters to receive royalty payments.

“I think we need to have a conversation,” she added. “I want to normalize giving songwriters master royalty points.” Dua Lipa opened the show with a performance of her new single ‘Training Season’, and other performances came from Tate McRae, Jungle, Rema, Becky Hill, and Chase & Status, and Calvin Harris and Ellie Goulding. Kylie Minogue, who received the BRITs Global Icon Award this year, closed the show with her own live medley.

In conclusion, the BRIT Awards 2024, despite the slightly disappointing viewing figures, was a star-studded event that celebrated the talents of the music industry’s best artists. RAYE broke the night’s record, and other artists’ performances such as Kylie Minogue’s brought the night to an impressive close. We hope to see an even better event next time with higher figures on viewership

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