Calvin Klein’s ad featuring FKA Twigs has received a partial reversal of its ban following complaints. The advert had originally been banned after two complaints were made to the Advertising Standards Authority. Critics claimed that the image was objectifying women and likely to cause offence. The image showed FKA Twigs wearing a shirt, with the text above her reading “Calvins or Nothing.”
In a statement, the ASA said that it had overturned the ban, with a review concluding that the image was not sexually explicit. Despite this, the ad will not be displayed in areas accessible by children. The original ruling had found that the ad had placed too much focus on FKA Twigs’s body and presented her solely as a sexual object.
Following the original decision to ban the ad, FKA Twigs posted a statement on Instagram accusing the watchdog of double standards. She saw the image of herself as representing a strong woman of colour, rather than someone being objectified. The ASA acknowledged the “significant strength of public feeling” after the ban and stated that their decision to review it was a result of concerns that their original rationale had been flawed.
The ASA reiterated in its updated ruling that the ad was overtly sexual and therefore not suitable for untargeted outlets that could be viewed by minors. With a final decision now in place, the partial reversal of the ban means that the ad can once again be displayed, albeit with certain restrictions in place
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