Music streaming platform Spotify has partnered with live events platform Bandsintown, with the latter’s listings set to be integrated into Spotify’s platform. Bandsintown allows users to find information about concerts and tours happening in their area while permitting artists to manage their own listings. The integration of Bandsintown listings on its platform would enable artists to update their tours directly on Spotify, providing them with greater control while improving fans’ experience in discovering and purchasing tickets. The new partnership reinforces Spotify’s commitment to help artists monetise and connect with their fanbases.
Fabrice Sergent, co-founder of Bandsintown, stated that with Spotify onboard, they would bring artists and fans closer to each other in a world where selling out shows and discovering fans is vital. Meanwhile, associate director of growth and discovery, Jon Ostrow at Spotify, said the partnership is a step towards giving artists greater control over their tours’ data and schedules on Spotify. The collaboration would also likely improve the overall fan experience of discovering and purchasing tickets.
Late last year, Spotify announced plans to reduce its workforce by 17% in a bid to save on costs. Economic growth had slowed dramatically, according to CEO Daniel Ek, which drove him to make the difficult but crucial decision. The move has been described as surprising since just a few months earlier, the firm had announced better-than-expected quarterly profits and an increase of 6 million subscribers. However, the company’s controversial moves, such as its streaming threshold of 1,000 plays to generate royalties, could help fund more innovative ideas such as the Bandsintown integration and the upcoming “superfan clubs” feature
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