Electronic music duo Bicep has announced an ambitious project called CHROMA that comprises a record label, event series, and a hybrid A/V show. The artists have already provided a teaser for CHROMA in front of a sold-out audience at Drumsheds, in which they showcased some visuals. The project’s visual identity is unique and was made in collaboration with David Rudnick and his studio, Terrain. It was then adapted for A/V live format by BICEP LIVE artist Zak Norman.
Matt McBriar and Andy Ferguson, better known as Bicep, said the new label is “underground-focused” with an aim to provide colorful representation to a wide range of genres and inspirations. The Belfast duo said that CHROMA will showcase a more rounded picture of what they do in their studio. They added that they produce heavy techno, ambient music, and other styles that do not fit the “Bicep sound”.
Bicep’s newest single, ‘CHROMA 001 HELIUM’, marks their debut on the CHROMA label. The artists said that it was written specifically for their Alexandra Palace shows in 2022 and the single is a bit darker and more club-focused than their previous music released in recent years. Ferguson and McBriar have also revealed that the CHROMA LIVE will be a hybrid between a DJ set and live, constantly evolving and changing weekly with lots of experimentation.
A large number of CHROMA shows have already been announced, including sets at Dekmantel, Coachella, C2C, AVA, among others. The project will also serve as a platform for the artists to explore a wider array of genres and inspirations, and provide a colorful representation of their current tastes. Fans can listen to Bicep’s new single ‘CHROMA 001 HELIUM’ on YouTube or alternative platforms.
In conclusion, Bicep’s CHROMA is an exciting project that will bring significant changes in the electronic music industry. With a distinct visual identity and a satisfying representation of recent Bicep’s music, it is set to make a significant impact on the industry. The artists are sure to experiment and keep the show evolving, making it a unique experience
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