Louis Vuitton recently lost a trademark dispute against a small garden supply business called L V Bespoke. Similar cases have increased in the past 18 months as major brands seek to protect their intellectual property. What actually happens when a multi-national firm comes knocking at your door?
Victoria and Lawrence Osborne, the couple behind L V Bespoke, had named the business using their own first initials. The trade mark was sent off to the Intellectual Property Office (IPO) in December 2021, and an examiner carried out initial checks, but no issues were raised. When the application was publicly made, Louis Vuitton Malletier objected in March 2022 via lawyers in London, claiming the trademark impinged on its intellectual property.
The couple sought legal advice almost immediately and decided to stick to their guns. IPO Tribunal Judge Matthew Williams found in the couple’s favour, deciding Louis Vuitton’s opposition had failed “on all grounds”. The 22 months from the time Louis Vuitton objected to their trademark to winning their case has been both costly and stressful, says Mrs Osborne.
Experts say the Osborne’s case is far from unique. Clothing businesses, champagne makers, and high-end brands are particularly busy protecting their identities at present. Many companies employ a “watch service” to scour public registers and the internet for any potential trademark infringements. As for the Osbornes, Louis Vuitton has been told to pay £4,000 towards their £15,000 legal bill.
Asked whether they might now dabble in a line of luxury gold or silver plant stands, Mrs Osborne says: “I think that might be a step too far. We’re just happy to have this landmark victory.
Read the full article from The BBC here: Read More