Tech giant Microsoft’s CEO, Satya Nadella, has called for action against the alarming spread of AI-generated deepfakes of Taylor Swift. A new AI filter, which changes users’ faces to look like Swift’s, has gone viral, raising concerns about the technology’s exponential progression and the threat it poses to online safety. Nadella emphasized the need to place guardrails around technology and produce more safe content. She also called for the cooperation of law enforcement and tech platforms.
Danae Mercer, a journalist and ambassador for the National Eating Disorder Association, was among those who voiced concerns about the realistic-looking deepfakes, saying that the technology would only get smarter in time. The controversy over the filter came after YouTube recently launched a new feature that will allow users to make music using AI voice clones of some of the world’s biggest artists.
Nadella stressed the importance of ensuring that the online world is safe for content creators and consumers. She said that it is essential for all tech platforms to move quickly to counteract the threat posed by AI-generated deepfakes. Nadella also said that governing AI technology and producing safe content is a shared responsibility between law enforcement and tech platforms.
The call for action against AI-generated deepfakes of Taylor Swift comes amid rising concerns about the consequences of advanced AI technology. With the potential to spread misinformation and cause harm, it is crucial that tech platforms work together to ensure that AI technology is governed in a responsible and safe manner
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