During an appearance on The Tonight Show with Jimmy Fallon, Kevin James addressed a viral meme that used an old promotional photo of him from his time on the show The King of Queens. The photo in question, taken by Tony Esparza for CBS Photo Archive/Getty Images, shows James pulling a sheepish smirk and shrugging his shoulders. The show aired from 1998 to 2007, with 207 episodes across nine seasons, and was a hit on CBS.
The meme, which features the photo of James, has been captioned in various ways, with users describing themselves as shamelessly guilty, cheeky, bashful, and confident. According to Know Your Meme, the first-known use of the photo in meme format was posted by X/Twitter user @ChampagneAnyone on September 21, 2023, with the caption “me after 1 double rum and diet”.
When Fallon brought up the photo during the show, James immediately shook his head and said, “Oh God.” He went on to explain that he remembered doing the photoshoot but got into an awkward position after the photographer told him to do goofy things. James said he asked the photographer to bury the photo, but it resurfaced after 25 years.
The actor was on the show promoting his new comedy special, Irregardless. It’s not the first time the photo has garnered attention; James responded to the meme in 2021 after @ChampagneAnyone tweeted it, saying the image was “perfect”. It remains to be a popular meme on various social media platforms and continues to circulate online
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