AlphaTheta Corporation, the parent company of Pioneer DJ, has launched a new brand of music products called AlphaTheta, which will run alongside Pioneer DJ. This week, AlphaTheta is kicking off with the launch of some brand-new products. The name AlphaTheta refers to the brain wave frequencies achieved during “optimal performance” in line with its aim to use innovative technologies in sound and music creation to enable and enhance these peak moments. Pioneer DJ’s company name change in 2020 to AlphaTheta Corporation was made to “better reflect the company’s values and vision”.
AlphaTheta Corporation will continue to manufacture state-of-the-art Pioneer DJ products, along with the newly launched AlphaTheta brand, rekordbox, TORAIZ, Pioneer PRO AUDIO, and KUVO. The company has created a brand that will propel them into the future while maintaining the quality and innovation that clients have come to expect from them.
The launch of AlphaTheta coincides with the 30th anniversary of the CDJ-500, the original DJ player launched in 1994, which paved the way for many more future-thinking, world-renowned products in the following decades. AlphaTheta added that the company is “indebted” to its community of DJs, artists, and creators from all over the world who have helped to shape its iconic products over the years.
AlphaTheta embraces diversity and inclusion, celebrating the playfulness of DJing and producing music. The company looks forward to growing alongside the community who are connected by a passion for music and its culture. To find out more about AlphaTheta, please visit their website
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