Liverpool is releasing merchandise based on the branding used for the Eurovision Song Contest 2023. This branding was used across the city in the run-up to the contest, adorning over 100 flags and banners in key areas of the city centre. These items will now be turned into extremely limited-edition memorabilia, with all proceeds going to BBC Children In Need funded projects supporting children and young people in Liverpool. Items will include premium tote bags, lightweight shoppers, and small multipurpose bags costing between £20 and £100. Due to the limited stock, only one of each item can be purchased per transaction and resale of items is strictly prohibited.
Liverpool Youth and Play Service, one of the projects supported by the fundraiser, was visited by Liverpool’s Lord Mayor. Councilor Harry Doyle said the branding was everywhere during the Eurovision takeover in April and May, flooding the team with desperate requests for a memento of the experience. As a result, Liverpool partnered with the BBC to allow fans to get their hands on an exclusive piece of Eurovision history, with all proceeds going to charity projects in the region. Liverpool provided a home to Eurovision contest 2023, which proved to be a massive hit with audiences, drawing 473,000 visitors to the city region and generating a £54 million economy.
Mel Giedroyc, the presenter of BBC Children in Need and Eurovision Song Content Commentator, was thrilled that fans could now carry a piece of Eurovision memorabilia, describing the experience as “utterly bonkers and brilliant.” Claire Hoyle, Director of Income, Marketing & Communication at BBC Children in Need, expressed excitement in the special partnership and thanked everyone who bought the exclusive Eurovision history to make a difference in the lives of children and young people who face challenges in their lives. Finally, Phil Harrold, Chair of the BBC’s Eurovision Steering Committee, said the project gave people the opportunity to have an exclusive souvenir while raising money for charity projects across Liverpool
Read the full article on Liverpool Express here: Read More