French techno artist François X has released a new music video for the lead track from his most recent EP, ‘CEO’. ‘INFINITE ANTHEMS’ is a turning point in François X’s career, with influences of pop and rap as well as the first arrangement to include the artist’s vocals. The artist’s music video for ‘INFINITE ANTHEMS’ explores the intricacies of the contemporary world, muddling art, technology and modern society. It focusses on capitalism and economics, media influence, information saturation, artificial intelligence and “the relentless pursuit of progress,” reflecting the themes interwoven into the depths of François’ music.
The video was shot on location in Paris La Défense, with its visuals inviting viewers to a “deeper understanding” of the musical and emotional depth and power of the music. François X stated that creating a music video for ‘INFINITE ANTHEMS’ has evolved his art and has enabled him to connect deeply with his audience and convey a heartfelt message. The video, for him, is a chance to intensify the song’s emotion and aesthetics beyond the typical music video, and as such, means more than just showcasing his music.
François X sees ‘INFINITE ANTHEMS’ as a pivotal track in his career and a symbol of a bold step towards a new level of artistic realms he has never explored before, blending his techno roots with pop and rap influences. The music video expands on these elements, settling into the song’s emotional and aesthetic structure while bridging the gap between the artist and the audience.
The song is getting critical acclaim from his fans around the world as he steps out of his comfort zone to bring his fans a new direction in techno music. His followers are applauding his new, cutting-edge style and excited to see what the artist will produce next
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