Berlin-based record shop, Hard Wax, recently announced that it is leaving its home at Paul-Lincke-Ufer after 27 years of operation. The beloved music store revealed this news through its social media accounts on X (formerly Twitter) and Instagram. However, the store is not completely shutting down, it is just moving to a new location within the Kraftwerk building.
It’s a bittersweet moment for the store and its loyal customers, many of whom have frequented the shop for years. Moving to a new location means leaving behind the nostalgia of the old building and starting anew. However, it also provides the opportunity to cultivate a fresh atmosphere and continue its legacy in a new space that could potentially appeal to a wider audience.
Hard Wax has become an institution in Berlin’s techno scene, with its impeccable curation and vast selection of vinyl records, CDs, and other music memorabilia. It has been a go-to destination for international artists, DJs, and music lovers, who have come to appreciate its dedication to finer details, such as its strict no-promo policy. The shop, along with nearby record stores, have helped in solidifying Berlin’s reputation as a hub for electronic music.
The brand’s decision to move to a location within the Kraftwerk building seems like a logical step, given the potential for cross-promotion and ongoing projects that could arise in the future. This move highlights the importance of adapting to changing times while preserving the core values of a business. Hard Wax’s latest move marks a new chapter in its journey, and one that’s sure to excite fans and newcomers alike
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